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Over the last more than a decade, internet access at events has changed from being an unexpected luxury to an obvious expectation. The fact is most businesses that attend expos and trade shows simply could not have done so without an internet connection to bolster their operation. Whether you intend to offer a space as a pop-up opportunity for one or several business. Or you’re aiming to organize an event that’ll bring hundreds of businesses together in one place. The companies you talk to will not only want to know that you’re providing a net connection they’ll also want to know what that connection will offer them.
Not all temporary event internet solutions are created equal. Thus, setting up the right one gives you an awesome array of benefits that’ll help you bring the right organizations into the room.
Protecting guests and businesses
With cybercrime revenues surpassing $1.5 trillion in 2022, people are serious about staying safe on public Wi-Fi, a constant access point for internet scamsters to capture user data.
In truth, there’s plenty that a good temporary internet service provider can do that’ll protect a business’s users. However, the protection for businesses doesn’t end there. Besides ensuring the Wi-Fi is configured with security in mind, a good operator can put terms and conditions in place that should be accepted and embraced before granting internet access to attendees.
For the businesses in the room, this cuts down their legal exposure. Moreover, given the ever-tightening privacy laws all across the world, that could obviously prevent lawsuits, which is precisely the kind of protection that businesses prefer to have.
Temporary event Wi-Fi network management
A temporary event internet connection involves much more than simply setting up and giving every attendee access. The fact is, the right company can allow you and the businesses you’re working with to provide a unique Wi-Fi experience to different audiences depending on what will best serve them. For example, the average attendee will need guest internet access to facilitate a ‘normal’ level of event interaction like sharing photos, checking in through social media, etc.
Although that’s probably sufficient for most guests, there’s a possibility that some guests will need something extra from their temporary internet service, especially if they’re broadcasting or streaming their experience for the benefit of the companies involved.
For the organizations attending your show, pop-up space, or trade expo, there’s a huge marketing benefit to be seen if the right influencers and press outlets have the means to do what they do best. This is often ignored by event producers, so it’s likely going to serve as a unique selling point for you if it’s something that will help drive business for the organizations you’re communicating with.
The Bottom Line
Finding the right temporary internet service provider doesn’t only make your life easier, it also frees you up, to do what you are best at – working to ensure the businesses and individuals in the room are experiencing the best that they can. While this may not seem to be a benefit to the businesses that are attending, you would be amazed at the immense value they put on the fact that you’re there, you’re contactable, and you’re willing to help them. That is much more than can be said if you’re fervently trying to ensure the Wi-Fi is up and running in time.
