Undoubtedly, Salesforce Digital engagement, which is a Salesforce product, has come up as a perfect solution for many businesses looking forward to strengthening their presence over multiple channels and delivering a consistent customer experience across all touch points.
Many businesses are already enjoying, and many are yet to adopt Digital engagement Salesforce to redefine their Salesforce business communications.
But there’s a lesser-known secret about Salesforce digital engagement that can prove to be a game changer for your business when it comes to multiplying the effectiveness of Salesforce digital engagement.
And the secret is Salesforce Digital Engagement’s extension.
Yes, you read it right. This is feasible when you have the correct solution.
Are you feeling limited due to the existing capabilities of Salesforce digital engagement? Or do you want to increase the effectiveness of your Salesforce digital engagement?
With the right solution, you can easily get around these concerns related to Digital Engagement in Salesforce.
This blog will talk about what kind of capabilities you should expect after redefining and advancing your Salesforce digital engagement.
Advancing Salesforce Digital Engagement for Improved Effectiveness and Capabilities.
With the Existing version of Salesforce Digital Engagement, some of its limitations can be a roadblock to improved Salesforce communications. By advancing digital engagement, Salesforce not only gets around those limitations but also tops up new capabilities and channels and gets access to more clouds in Digital engagement.
Mass Messaging in Salesforce Digital Engagement without Limitations
The advancement of Salesforce Digital Engagement provides you with many new features and extends existing capabilities for faster and more effective operations.
Refinement of Salesforce digital engagement allows you to send bulk messages to millions in one go, which reduces the need for sending messages in batches due to the governor’s limit on audience selection. You no longer have to be limited to 200 to 300 records while sending mass messages.
The best part is you can also create custom sales force reports applying various filters and logic for more targeted bulk messaging.
Moreover, you also get some more bulk messaging routines to target audiences based on their size. You can send bulk messages to the audiences of a specific campaign with bulk messaging through the campaign feature. If needed, you can add or remove campaign members or create a new campaign for bulk messaging. Plus, you can also create customizable list views, applying filters and logic for targetting small segments of audiences.
Consent Management and Compliance
For unleashing the full potential of Salesforce DE without wearing about texting rules and regulations, it is essential to harness the extraordinary power of exception templates. By advancing Salesforce digital engagement, you can kickstart conversations and secure customer consent like never before.
You can empower your organization to take the proactive approach to spark meaningful interactions while effortlessly maintaining compliance and securing those all-important permissions.
Traditionally, for managing opt-outs, desired keywords are required. By extending the capabilities of Salesforce digital engagement, you can opt out of audiences based on their intent, harnessing the power of AI. Even if your audiences send texts like- Don’t text me again or I don’t want to hear from you, the audiences will opt out based on their intent.
Another advantage of a well-defined compliance mechanism that you get by advancing their Salesforce digital engagement is selective opt-ins and opt-outs. You can opt in or opt out of customers by department, number, channel, content type, etc., based on your audience’s interest.
No-code Chatbot and Survey Configurability
Leveraging Extended Salesforce Digital Engagement, you can effortlessly configure Chatbots and Surveys without requiring any coding skills. This user-friendly, point-and-click interface facilitates immediate responses and automated interactions, resulting in improved customer service efficiency.
Bid farewell to the complexities of manual messaging and embrace a simplified approach that brings advantages to both your business and its customers.
Be Accessible On the Move
You shouldn’t be limited to your desktops for your Salesforce Digital Engagement if your focus is to make Digital Engagement Salesforce more effective. You should think of extending its success beyond the desktop, and this is something you can get by refining Salesforce Detail Engagement.
You get on-the-go accessibility to connect and respond to your audiences even when you are away from your desktops. By being available on mobile devices, you can be more accessible to your customers, which helps you deliver quality experiences and improve customer satisfaction.
Multi-Channel Drip Campaigns
No matter how good campaigns you run, customer engagement is the key to more campaign returns. That’s the reason you should have the capability to run campaigns more effectively. Multi-channel campaigns are one of the productive approaches to make campaigns more engaging.
Upgradation of Digital Engagement Salesforce helps you to target audiences over multiple channels in a single campaign. Whether you want to configure a series of messages for consistent engagement, follow-up, or any other purpose, drip campaign configurability is simple. You can configure campaigns with simple point-and-click without needing complex coding.
Easy Automation Capabilities that don’t limit you to Process Builder Only
Enhancing message automation becomes a simpler task when you expand the functionality of Salesforce Digital Engagement. Alongside Process Builders, you can opt for various point-and-click automation tools such as Flows, Workflow, APEX classes, or APIs to automate message delivery.
Having a range of automation choices at your disposal not only conserves your time and energy but also enables you to select the most suitable one according to your specific needs. This eliminates the need to rely solely on Process Builders for automation, ultimately streamlining the automation process for your convenience.
Link Tracking for Engagement Metrics
You can supercharge your tracking abilities for effective communications by harnessing the power of Salesforce Digital Engagement. Unlock comprehensive insights into engagement metrics for your URLs, including clickthrough rates and precise date and time stamps, enabling you to track when a link was first and last clicked.
With this invaluable data at your fingertips, you can dive deep into the effectiveness of your text messages containing URLs and fine-tune your communication strategies for maximum impact.
Keyword Filters for Response Filtering
The enhanced capabilities of Salesforce Digital Engagement enable businesses to sort campaign responses through the utilization of keyword filters. This remarkable functionality empowers organizations to swiftly recognize and classify responses according to keywords.
Consequently, this expedites subsequent actions and streamlines communication workflows, leading to more efficient and effective processes. Another benefit of this capability is you can segment audiences much faster based on their responses.
Conclusion
Salesforce Digital Engagement in its bare-bone format can be limiting for you and restrict you from being more productive at work. From limited audience targeting from bulk messaging to chatbot conversations, everything limits your reach and engagement, which is not at all good from a business perspective.
By extending Salesforce digital engagement, you get various advanced features for messaging, engagement, conversions, and improved communications. You can make your Salesforce digital engagement more powerful and advanced. This helps you to take your Salesforce communication across different channels to a whole new level, which further helps you untap the hidden potential of digital engagement in Salesforce for your business. You can access more channels, clouds, new capabilities, and on-the-go access to Digital engagement, which makes you more approachable and engaging.
