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We at Ethos realized it wouldn’t be simple for VIP Tires & Auto Parts Service to change its brand reputation from one of a reliable car service provider to one of a supplier of auto parts. After all, VIP had formerly gone by the name VIP Discount Auto, a business praised for offering cheap do-it-yourself (DIY) parts and tires for automobile requirements. The service part of the business has always been neglect under prior ownership and required immediate attention.
With new leadership, VIP Tires & Service made a ten-fold commitment to developing the business and improving customer satisfaction. Ethos understood the message VIP intended to convey, saw how dedicated they were to realizing it for use Ethos Car Care Coupon, and knew we were the appropriate partner to support them in doing so.
Before we drive, let’s take a walk.
Prior to beginning this procedure, VIP was aware that many former clients held a distinct, occasionally unfavorable opinion of the service business. VIP also understood that action would speak louder than words. Prior to working with Ethos, the company had begun this transition with the audacious decision to divest itself of the DIY parts business in order to concentrate only on the “Do It For Me” service and tire businesses. This allowed the company to concentrate on winning a customer for life. Without the pressure of maintaining a massive and constantly-changing parts inventory, VIP was able to devote significant financial and human resources to finding and developing the best auto technicians and in-store staff available. Additionally, the corporation increased salary and training.
Knowing the specifics of VIP’s initiatives allowed Ethos to develop a complementary and thorough communication platform and supporting campaign that assisted in amplifying their message.
Rebranding From the Inside Out: Win a Lifetime Customer!
Ethos understood right away that this would require more than a standard advertising campaign; it was important to reflect VIP’s inside-out strategy and demonstrate VIP’s dedication to its clients.
The cost? Obtain a lifelong customer for your car shop.
Ethos assisted the business in reimagining its brand promise, brand platform, and communications in order to represent this new truth and complement the recruitment and training initiatives VIP had in place. The VIP guarantee need to be much more than just a low price; the new brand need to convey that they would be available when require, get the job done well, and treat the consumer with respect at every turn.
To ensure
That everyone who joined VIP’s team was aware of and lived up to the brand they were responsible for portraying, Ethos created a new brand book and staff training materials. Parallel to this, the business unveiled the highly regarded “Five for Five” engagement program, which put VIP transparency front and center. As soon as consumers enter the store, VIP staff members met them and show them everything that need to be done to the automobile. At the conclusion of the appointment, the technician went over what had been done to the customer’s car. Through the process, the consumer and their car develop a shared relationship and sense of trust.
The business was prepare to begin dazzling consumers one auto and one job at a time with the help of a new staff, a customer-focused methodology, and aligned messages.
Will You Onlinely Share Your VIP Experience?
Let’s be honest. The finest kind of advertisement for a service firm is word of mouth from happy clients. We were aware that it would be crucial to capitalize on favorable word-of-mouth in order to truly reposition the brand. Our group’s efforts were concentrate on creating a better customer experience that would motivate happy clients to promote our business on Google, social media, and other online venues. After many months and a lot of work, ratings across all VIP markets began to rise, one star at a time, and previous criticism of a stale DIY model subside. Today, the majority of retailers average 4.5 stars, vying with all VIP stores to ensure their success in a grudge industry where many consumers prefer to air negative experiences online.
Turn to VIP to Bring the Rebrand to Life
When the ratings began to rise, we opened the hood and start working on the campaign’s identity, social media storytelling tactics, and ways to improve the in-store experience in order to better reinforce this reinvented brand promise. We did away with the archaic, macho DIY auto style from earlier times and replaced it with a new, contemporary identity that place less emphasis on VIP and more emphasis on its clients and the lives they lead. The new “Turn to VIP” advertising campaign was upbeat, sincere, and compassionate. It increased trust by showcasing the technical proficiency, professionalism, and friendliness of the entire VIP crew. Important aspects were highlighte throughout, such as the crisp, ironed blue shirts with the ASE Certification insignia proudly displayed on the sleeves.
Thrilled To Be Your Local VIP
Today, VIP and Ethos are delighte that when you enter any local VIP store, you’ll be welcomed with a brand-new in-store experience that will instantly fill you with confidence that your car is receiving treatment from a reliable local mechanic who is commit to transparency. The business add windows, open up the room, took down walls, and allowed customers to monitor their vehicles and see the excellent job being done in real-time. There are no surprises at the new VIP; just top-notch experts doing the job correctly to get you back on the road fast and safely.
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