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Introduction
After an endless amount of notes, study materials, past year question banks and 6 important papers, students appearing for board examinations can finally sigh in relief. However, right after results are published, a new battle begins as you embark on a journey towards building your career. Choosing the field you would further specialise in, is a crucial decision and students often get confused given the plethora of courses to choose from so it is important that they have access to proper information. Furthermore, it is not necessary that you pursue an undergraduate degree in the stream that you have been a part of. With changing times and more interdisciplinary courses, one needs to be aware of more specialised courses which do not conform to the rigid compartmentalization of humanities, commerce and science. Instead, courses like digital marketing can be pursued by any student as long as they have an interest, acumen and technical know-how to excel in the field. As a result, the demand for skilled digital marketers has skyrocketed, making it an excellent choice for students and lots of the best Digital Marketing Institutes available in Jaipur.
Traditional Streams
There are courses for which colleges and universities require you to be a student of specific streams such as Science Commerce or Humanities. Some of the popular courses for students who have pursued Science in their plus 2 are Bachelor of Technology (B.Tech) in various fields such as Computer Science, Mechanical Automobile, Electrical, Aeronautical and so forth. In terms of career prospects, the students from such courses are in demand especially in India’s booming IT sector, upcoming aviation industry and progress in space technology. Students also pursue MBBS ( Bachelor of Medicine, Bachelor of Surgery) or BDS ( Bachelor of Dental Surgery) after graduating from school. Commerce students opt for lucrative options like B.Com ( Bachelor of Commerce) and BBA ( Bachelor of Business Administration) to learn the skill-set required for various financial, managerial and consultancy roles. They can also pursue Bachelor of Arts/ Bachelor of Science in Economics and pursue their masters to further contribute towards financial policy decisions. Additionally, if you are interested in corporate law and the legal aspects of businesses, you could go for an Integrated Bachelor of Laws( BBA LLB / B.Com LLB) which will offer the best of insight during the five year-course. Students who have pursued Humanities in their class 12 have a diverse set of options available. From Bachelor of Laws to Bachelor of Arts ( BA) in various disciplines such as English, Political Science, Sociology, History, Economics, Hindi, Bengali and so forth, you can pursue any of these options. If you wish to build a career as a journalist, copywriter, sub editor, news anchor, you can opt for Bachelor of Journalism and Mass Communication (BJMC). Other popular options include an undergraduate degree in the hospitality sector, BHM ( Bachelor of Hotel Management) and creative pursuits like degrees in Performing Arts, Graphic Designing, Fine Arts and Foreign Languages.
Digital Marketing : Demand in the 21st Century
With the technological boom in recent years and the paradigm shift to a more digitised way of living, the marketing sector has also witnessed a change in the strategies. The traditional methods are no longer viable and people need to adapt with time. The world has become a global village and since there are no geographical boundaries, the reach of various brands’ products and services has also increased. Therefore, brands are investing heavily into recruiting individuals who can increase their brand visibility and awareness through skills like SEO writing, affiliate marketing, email marketing, monitoring engagement rates and so forth. The benefits of building a career in digital marketing are that you have various opportunities as a freelancer, can work with reputed companies from the comfort of your homes and that it does not require stringent educational qualifications. Therefore, students need to worry about the stream they had chosen in class 12. There are several institutes in India whic offer BBA in Digital Marketing such as Christ University, Mysuru , KIIT School of Management Bhubaneswar and Mudra Institute of Communication, Ahmedabad among others. You could also opt for diploma courses from institutes like IIT (Indian Institute of Technology), NIIT, Digital Vidya etc. or go for certification courses apart from your main subject from places like Google Digital Garage, Udemy, Upgrad among others. By the end of programmes, you will be well-versed with Google Ads, Search Engine Optimization Writing, Social Media Marketing and so on.
Conclusion
Choosing a viable career option right after school is a daunting task. There will be ups and downs. You may not even pursue the course that you have opted for. However, it is important that you learn from the years spent at college. Apart from equipping you with academic and practical knowledge about your field, the people that you meet here and the experiences teach you about life. Make the most out of your time in college and absorb as much knowledge as possible.
