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Conducting thorough keyword research is essential for every Amazon business. If you spend time learning what people are looking for, you can more accurately predict how much money you can make from selling a product. Once your products go online, keywords will still be crucial. Increase sales by boosting the number of people who see your listings and PPC advertisements using relevant keywords.
This article shows how a successful Amazon seller does keyword research to increase traffic and sales.
What Is Amazon Keyword Research, and why is it used?
Amazon keyword research services involves compiling a long list of possible Amazon search phrases. You will also get search volume, competition level, and more data for each word. You should be able to do the following with your final list of relevant keywords and their metrics:
- Create fresh product listings or optimize your current PDPs for search engines.
- Administer focused pay-per-click marketing campaigns
- Find untapped markets and new product possibilities.
- Raise the profile of your goods!
Is It Worth It For Businesses To Undertake Keyword Research For Amazon?
Every single Amazon seller has the same straightforward goal: more sales. We assure you that keyword research will be the most beneficial step in your pursuit of expansion.
Every month, Amazon customers conduct over 2 billion searches. Amazon’s customer data is, simply in terms of quantity, the best available source of business insight for organizations of all sizes.
Are you still trying to figure it out? Here are three straightforward explanations for incorporating Amazon keyword research services into your strategy.
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It allows you to keep tabs on the competition
Keeping tabs on the activities of competing stores is essential if you want to stay ahead of the competition.
You may tell which products are in the highest demand by monitoring the volume of search searches for your competitors. Then you can get those products ready for sale!
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It aids in listing optimization
Listing optimization is crucial to your success on Amazon. Without supporting evidence, raising your product’s ranking is next to impossible. Conducting keyword research will reveal which terms and phrases are most relevant to your Amazon product listing. The aim is to generate as many keyword options as possible for your title, bullet points, backend keywords, etc., by coming up with many different ways to describe your product.
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Focus on your merchandise
As an Amazon seller, your top priority should be providing buyers with high-quality items they want to buy. You may remove the guesswork from this process by looking up commonly used terms.
Taking Amazon Keyword research services is a simple yet effective way to gauge consumer interest before investing in your company.
A Guide to Amazon Keyword Analysis
Finding out how popular a product is is the first step in deciding whether or not to start selling it on Amazon. This can be accomplished in several ways. Let’s examine several methods for conducting Amazon keyword research.
Step One: Look for Suggestions in the Amazon Search Bar
Amazon’s autocomplete suggestions on the marketplace website are the quickest method to find your desired product. As soon as you begin typing a query into the search bar, Amazon will display a set of suggestions that incorporate the terms you’ve already entered.
The results of such a search for “mattress” are below. Covers, toppers, and protectors for mattresses are just some of the specialized things you’ll find there.
The “mattress” keyword search on Amazon.
Finding new keyword ideas can begin with this technique, but it will give you simple information about the terms’ popularity. To do this, you need an Amazon-specific keyword research tool or Amazon Keyword research services.
Step Two: Try a Keyword Search on Amazon.com
The next stage in conducting keyword research after compiling a list of potential keywords is examining how often those words are searched for each month. You can use this to gauge interest in a specific product line. You can use this information to estimate how many purchases you make if you achieve a high ranking for the term.
- Launch the research using the Keyword Search tool and enter the seed phrase.
- The search engine will provide a list of relevant words. The projected monthly search volume for each term on Amazon appears next to each time. This indicator represents shoppers’ average monthly volume of searches for that term.
- Learn from the outcomes.
You can learn about a product’s popularity using Keyword Search’s keyword data. Products that sell most frequently are the ones people are most curious about. The information gleaned from the survey can be used for more than just gauging potential sales of a particular product.
Step Three: Do a Backwards ASIN Search
Using AMZScout’s Reverse ASIN Lookup, you can discover the best keywords for every Amazon product listing. It’s excellent for quick keyword research because you can enter a successful competitor’s product and immediately check how it fares for all the relevant terms. To use the Inverse ASIN Lookup, do the following:
To learn more about an ASIN, launch the Reverse Lookup tool or do Amazon Keyword research services and enter the number.
Learn from the outcomes. When you type a product into the tool, it will return a list of all the search terms for which it has a high ranking.
AMZScout Reverse ASIN Lookup Search Query
There are several valuable metrics, such as monthly search volume, displayed next to each keyword:
This indicator displays the page in the search results where the product is ranked organically for the target phrase. For instance, a value of “1” for the Organic Rank Page indicates that the ASIN is located on the first page of organic results.
Search Engine Result Page (SERP) Organic Rank Position Indicates where a given product appears in the SERPs.
Conclusion
When conducting Amazon keyword research, it is essential to consider highly relevant keywords before considering search volume.
For example, Amazon limits how long titles and bullet points can be before they cease indexing the page.
This is why, instead of trying to index for endless keyword phrases, you should update and refine your list and concentrate on your most relevant keywords.
