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In this era of digital advancement, firms are continually on the lookout for innovative ways to capture the market, pique user interest, and provide detailed explanations of their products or services. In this quest, one tool that has gained considerable attention is the “Animated Explainer Video“. Employed by a growing number of advertising agencies, these videos are playing a transformative role in revolutionizing ad campaigns.
What are Animated Explainer Videos?
Animated explainer videos are short, engaging videos that use storytelling techniques and lively animation graphics to demonstrate a company’s product, service, or an intricate concept. They are typically two to three minutes long, making them an efficient means of capturing the diminishing attention span of today’s audience.
A quintessential example is the launch campaign of the peer-to-peer payment service, Square Cash. Instead of using traditional ad techniques, they opted for a hand-drawn style animated video to explain their service’s features and benefits. The video captured attention, communicated utility, and ultimately increased user understanding and engagement.
The Growing Adoption and Why it Makes Sense
Part of the secret ingredient to the rising popularity of explainer animations in advertising is their ability to put complex ideas into a digestible format. It leverages the human brain’s aptitude for visual processing, with studies showing that people retain 68% more information from videos than from texts.
Explainer videos also break and mend the monotony of traditional advertising formats. Surveys show that 76% of businesses report an increase in traffic due to video content, thereby revealing a growing preference. They are versatile, mobile-friendly, and they enhance SEO efforts, which is a boost for digital marketing campaigns.
In the realm of cost, explainer videos may seem like a hefty investment initially. However, considering their wide reach and the impact it creates, the return on investment often justifies the upfront cost.
Handling Potential Concerns
While the benefits of animated explainer videos are undeniable, there may be certain concerns about incorporating them into marketing strategies. Some organizations fear that their messages can get diluted in animation or they may struggle to maintain their brand’s voice or tone.
However, these concerns can be dealt with effectively. First, it’s crucial to collaborate with a competent video production team. They can help ensure that your brand’s voice and identity consistently reflect in the video. Secondly, the script can make or break your animated video. Hence, spend time in crafting a compelling, engaging, and concise script.
The Future of Advertising
“The next wave of the digital revolution is the massive impact of video,” articulated Dr. James McQuivey, a renowned digital analyst. The rise in the use of animated explainer videos is a testament to this statement. It’s a tide that’s not just coming in, but threatening to sweep over the traditional forms of advertising.
The efficiency and effectiveness of these animation videos are attracting even the most conservative brands. Firms are now trying to humanize their brands, tell a relatable story, and build an emotional connection with their audience, all these done creatively with the help of animated explainer videos.
In conclusion, the role of animated explainer videos in transforming ad campaigns can no longer be overlooked. They are an essential tool for businesses seeking to break away from the ordinary, capture attention, and leave a lasting impression. It is safe to say, these narratively compelling, visually tangible, and intellectually understandable videos are here to stay and dominate the advertising landscape.
As the digital realm continues to evolve, it is essential for advertising agencies and businesses to embrace this change, hopping onto the wave of explainer video animation to not just stay afloat but to surf atop the competition.
