Promoting your content is not a simple task. Digital content trends are shifting faster than ever, making it harder than ever for marketers to keep up with their target audience’s interests and needs. You need to maintain flexibility and adjust your content tactics as necessary because what worked for you a year or even a month ago may no longer be relevant.
By keeping up with the current content marketing trends, you can remain ahead of the competition and give your readers the stuff they want to read rather than what you think they should read. There are so many new content types and platforms making their way onto the market that never existed before, such as live streaming, TikTok, ChatGPT- you name it. And if you care about maintaining your place in the market, you’ll have to try out these novel approaches.
There are several reasons to use a variety of content marketing strategies.
Our advice is to employ a wide range of content marketing tactics to maintain interest among your target demographics. You can better reach your audience, engage them with your material, and move them through the buyer’s journey if you offer it in a variety of forms that work together on the various channels they frequent. The many forms of material serve various functions and can each be used to accomplish certain objectives. For instance, a blog post can help you increase organic site traffic, and a TikTok video could increase brand recognition. On the other hand, a webinar can boost lead generation, and a client testimonial can boost sales.
You can’t expect to thrive in today’s competitive digital marketing agency landscape if you only produce one kind of content. But if your content is of high quality and distributed via multiple channels, you can see sustained success.
Top 10 Content Marketing Trends 2023
1. Accelerate blog creation.
With over 6 million blogs online, you may assume blogs are saturated and outdated. 77% of internet users read blogs regularly to find answers, learn new things, keep informed, or decide what to buy. Blogs are not dead, but they must be interesting.
HubSpot reports that organizations publishing 16 or more blogs per month obtain 3.5 times more traffic than those publishing less than 4. Quality always trumps quantity in writing, formatting, and accompanying graphics. So don’t just write blogs to achieve a quota write with purpose within your resources. Promote your blogs!
- Make an investment in SEO content
69% of marketers spend on SEO, according to recent studies. You should employ keyword research to develop content like 73% of B2C and 78% of B2B marketers, according to the Content Marketing Institute. SEO content boosts your Google search rankings, helping potential clients find you online. This will increase site traffic and convert more visitors. Your site should be at the top of search results because 66% of buyers study online before buying online.
Over the past year, Google has released three core algorithm improvements. Many sites suffered ranking losses and other penalties, forcing marketers to rethink their strategies and spend more effort on SEO. SEO content is trending since so many firms are investing in it and receiving amazing benefits (like this).
- Make Use video
In 2022, 3.37 billion internet users consumed video content, and 82% of worldwide internet traffic came from video streaming and downloads, and this is expected to grow. Video content is popular, making it a potent marketing tool. Music, viral, how-to, live stream, instructive, and product review videos are the most popular. This allows marketers to generate engaging video content, such as a product demo on their site or a funny TikTok video.
Many organizations’ audiovisual potential is limited by finance and in-house competence. Video making does not have to be expensive or require a professional videographer. With a tripod, ring light, and smartphone, you can make high-quality films and get good results with a good promotion approach. Why not attempt video in 2023, when 86% of video marketers report enhanced lead generation and 87% positive ROI?
- Real-time interaction
Consumers will expect some firms to go beyond video content and offer real-time involvement on social media. To increase authenticity, brand identity, and audience engagement. Thus, TikTok Lives, Instagram Lives, and LinkedIn Lives will become more popular.
Brands must provide real-time customer service and live broadcasts. Social media and live chats will be expected to provide immediate answers and resolutions to consumer questions. So start conversational marketing and communicate with customers in real-time immediately.
- Conduct your own webinars.
Content marketers must work harder to entice B2B buyers to complete the buyer’s journey as consumer habits change. B2B buyers now research more and rely more on colleagues, according to Forrester, requiring 59% more interactions before buying. Thus, marketers must improve their communication. Webinars can help. Webinars are online training sessions where delegates sign up with their email address and attend via Zoom. Hosting a webinar is a great method for a brand to establish authority in a field.
Host a Q&A session thereafter to engage potential clients. This is great for making attendees feel visible, engaging them, and addressing their questions, which may be the final step before buying. Webinars are one of the greatest lead generation methods for brands, with conversion rates of 30-40%.
- Begin working with audio
Modern life is busy. We’re always working hard, which can cut into our leisure time. Podcasts are fantastic for busy people. It lets people relax or study without breaking their busy routine, whether they listen on their morning drive or during work. By 2024, 464.7 million podcast listeners will increase to 504.9 million.
Podcasts allow your audience to connect with a genuine person and voice, humanizing your brand. Having an expert host or inviting colleagues will also help your brand gain niche authority and competence. Podcasts let you share information, build a community, and avoid sales pitches by focusing on adding value and trust. Your listeners will share your podcast more if you provide value.
- Emphasize content experience.
A reader’s content experience includes accessing, consuming, and engaging with material across platforms. This includes how you organized and found material, how you personalized it, how relevant and entertaining it is, the platforms you employ, and how different content pieces interlink.
Changing how you deliver your content can have a big impact. This may be adding visuals, turning a long blog into a video, mobile-optimizing, or leveraging more audience data for better personalization. The best part about content experience is that it does not necessitate any major adjustments to your current content marketing strategy. It’s a new content strategy that will boost your audience’s value and help you stand out, especially as we deal with content shock.
- Produce detailed eBooks and whitepapers.
eBooks and whitepapers are lengthy, in-depth literature. They help potential clients comprehend an issue and discover a solution, ideally utilizing your services or products.
eBooks and whitepapers influence 71% of B2B buyers, according to surveys. Brands often want your services but need to convince stakeholders, the ultimate decision-makers. They need as much data as possible. Thus, if you sell to other businesses, consider longer content this year. Gated content like this offers useful insights and data. To access the content, individuals must give their work title and email address. This is great for lead generation and can help you better identify your target audience for email segmentation and marketing.
- Use of user-generated content (UGC)
92% of customers prefer personal recommendations to brand-created advertising. With consumer trust declining, developing a strong connection with customers, acquiring trust, and giving a personalized experience should be a major emphasis this year. UGC may help brands create trust and customer loyalty. UGC can be testimonials, product reviews, blogs, social media posts, and tales generated by someone other than your brand.
UGC supports social engagement, increases website traffic, and even boosts purchases. 92% of shoppers read at least one online review before buying, and they read an average of 7 reviews. UGC is often necessary to complete the purchase. UGC is a great alternative for low-budget enterprises since the brand advocates community members who love your product or service—create material for free and want to share it!
- Artificial Intelligence (AI) Generated Content.
Finally, AI and MGC. With ChatGPT and other artificial intelligence for content production, AI and MGC will be experimented in marketing this year and become a new content creation trend.
These technologies can produce high-quality content, but they have significant limits. ChatGPT cannot provide reliable sources and may provide incorrect information without context. It’s redundant and won’t answer your questions. AI and MGC aren’t flawless, but they can complement human skills.
Top 10 content marketing trends in 2023. Voice-enabled searches, podcasts, audio, and video for immersive marketing, humanized content for deeper connections, and more are trends to consider. All of the preceding, however, will help you establish the premier content marketing agency of 2023 and beyond.