Starting an eCommerce Food Biz? How to Sell Food Online


Almost everyone these days has an online presence of some sort. People are communicating and sharing information online more than ever before. With that being said, opening up an eCommerce food business is a great way to get your food products in front of as many people as possible, but there are a few things you need to know to be successful. 

Below are the basics of how to sell food online.

1. Find a Good eCommerce Platform

Before you start thinking about what kind of food you want to sell online, you must find a good eCommerce platform. The website builder you choose will power your online store and allow customers to browse and purchase your products. There are a lot of different eCommerce platforms out there, so take your time to research and find one that will work well for your business.

Additionally, make sure that the platform you choose is mobile-friendly. More and more people are shopping on their smartphones, so you must ensure your store is accessible to them.

2. Choose the Right Food Products

Of course, one of the most important aspects of starting an eCommerce food business is choosing the right food products. You need to find products people will want to buy that fit well with your business model.

For example, if you’re planning on selling perishable goods, you’ll need to focus on items with a decent shelf life. Alternatively, if you’re selling non-perishable goods, you can be slightly more flexible with your product selection.

3. Create an Effective Marketing Strategy

Even the best food products won’t sell themselves; you need to create an effective marketing strategy to promote your business and drive sales. There are a variety of different marketing channels you can use, from social media advertising to search engine optimization (SEO). Develop a plan that uses multiple channels, and ensure you’re constantly monitoring your results so you can adjust your strategy as necessary.

An effective marketing strategy also involves building a strong social media following platform. You can use this platform to share your products, special offers, and other relevant content with your followers. Ensure you regularly engage with your followers. Hence, they continue to support your business.

4. Offer Excellent Customer Service

It’s also important to remember that eCommerce is all about providing a great customer experience. You need to offer outstanding customer service throughout the entirety of the shopping process, from start to finish, if you want people to return to your store.

Make sure you’re responsive to any questions or concerns customers might have, and always go the extra mile to ensure they’re happy with their purchase. If you can provide a great customer experience, you’ll be well on your way to success.

5. Find a Shipping Company

When selling food online, you need to find a shipping company to get your products to your warehouses and customers safely and on time. There are many shipping companies out there, so take your time researching and finding one that will work well for your business. 

For example, you will need a container trucking company with food-grade refrigerated containers that haul containers from the Port of Oakland to ensure your food stays fresh during transit.

6. Create a Niche Market

When selling food online, it is important to create a niche market. This way, you can focus on a specific customer type and build a loyal following. For example, if you’re selling organic produce, you can target customers interested in eating healthy and sustainable foods. By creating a niche market, you’ll be able to better compete against larger online food retailers.

7. Use High-Quality Photos

When selling food online, you must use high-quality photos of your products. After all, people eat with their eyes first, so you need to make sure your food looks as delicious as possible. 

Invest in a good camera, and take the time to learn how to take great photos. You can also hire a professional photographer to ensure your photos are perfect.


Starting an eCommerce food business is an excellent way to enter the online market. However, it’s important to remember that there are several key aspects you need to focus on to be successful. 

Make sure you’re choosing the right products, developing an effective marketing strategy, offering excellent customer service, and using high-quality photos of your food. If you can do all these things, you’ll be well on your way to success.

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