Although the idea of counting has been around for a while, not every retailer is taking the full benefit of these technologies. Most owners don’t even consider their use a necessity. In the process, make their stores less effective than they would be.
In reality, having a Fabric Pop Up Counter is crucial for retailers of all sizes however, it’s especially crucial for small companies which don’t have the benefit of having data from multiple places when making critical decisions.
Below is a look at the most important advantage of people counting systems as well as how to utilise the data from foot traffic to propel your business up a notch.
1. Gives Insight Into The Customer’s Behaviour
If you’d like to know more about your customers ‘ needs without spending a great deal of money and time, a counter for people is the best solution for your company.
A Demo Counter that is affordable and placed close to the entrance of your business will give you numerous data points about how many people visit your establishment on certain days of the week, and the peak hours of your store.
By analysing foot traffic statistics, you can view the business’s operations from a new viewpoint – the customer’s.
Armed with this knowledge with this information, you can make vital adjustments, like hiring more employees or altering the hours of operation for your business.
2. Helps You Optimise Staff Scheduling
In terms of the staff in your store Retail managers generally know that scheduling employees requires the following:
You shouldn’t have too few or many people working at any one moment. If you’re having trouble managing your monthly or weekly schedules the counter at the customer’s counter might just be the assistance you’re looking for.
With a door counter to track store traffic it will let you know what your busiest hours and days are. Make sure you have enough staff on hand to assist customers at these periods.
3. Allows You To Evaluate The Rate Of Conversion For Your Customers.
If you’re trying to determine conversion rates, or the amount of people who buy something from the people who come into your shop on a particular day, a counter for customers is an essential need for your company.
If you don’t know the number of customers who visit your shop, how do you determine the percentage of people who bought something?
4. Helps You Measure And Enhancing Your Marketing Efforts
If you decide to promote your business or sales campaign by using advertisements on the internet and radio or TV commercials or print advertisements in magazines and newspapers you’ll probably want to know if your marketing strategies paid off.
Traditionally, managers of retail focused on sales numbers to assess the success of their campaigns. However, because of the growth of solutions for counting people, the sales number is not the sole metric to gauge the success of marketing.
Even if you’re a modest retailer that doesn’t have a lot of media exposure A door counter will help you assess the efficacy in your display for windows, which is the most essential element of brick-and-mortar marketing.
5. Lets You Know How External Factors Affect Your Business
People counters aren’t only helpful in calculating day-to-day number of visitors; it could be a crucial instrument for analysing the larger trends that impact your company.
The longer you keep accumulating information about traffic patterns, the more you’ll be able to determine what factors impact your business in ways that are not your own.
If you experience an entire week of bad weather and you discover that little people come to your store over the course of seven days. You could organise the sale online to cover your loss.
If you discover that a local event attracts more customers to your business each year, you may want to increase your marketing efforts prior to the event to boost the profits you earn during that short period of time.
6. This Gives You The Chance To Think Ahead
To expand on the previous aspect, a counter at the customer could be a valuable instrument for planning ahead in any retail store.
If you are aware of when your busiest times, days, and even weeks are planned, you can plan in advance to make sure that the times are as relaxed as you can for yourself as well as your customers.
Let’s suppose you operate an establishment that is particularly busy during the holiday season each year. When you analyse data about foot traffic it is possible to get an idea of when people start shopping for Christmas.
If your shop starts drawing more customers in the latter part of November, then you’ll need to boost the inventory, staffing and marketing efforts before that time to ensure that you’re fully-stocked and well-staffed prior to the rush of holiday shoppers.
7. You Can Evaluate The Performance Of Various Stores
If you own a business that has more than one location and you have a foot traffic counter, it is more essential to your business’s success than you might have imagined.
Although retailers who have only one store use people counting methods to boost the performance of one shop while those with multiple stores are able to examine data on footfall across multiple locations to identify the areas that need improvement at a faster rate.
With counters for people that are integrated into your POS system across several locations, you’ll be able to collect valuable data such as the amount of traffic to your store and conversion rates, as well as the average transaction values and the total amount of sales.
Through comparing the data with the data you have, you will be able to easily determine the stores that are doing well and which ones aren’t. You are then able to try to replicate the best aspects of your store that are performing well on other sites.
8. Informs Your Business Expansion Decisions
Let’s say you already own one or more stores that are successful. You’re planning for new locations. This is where foot traffic data will assist you in making the right choice for your business.
Analysing the amount of foot traffic and conversions from your current retail stores, it is possible to establish goals for your future business and determine if the new opportunities you find will be a good match for your needs.
For instance, you could examine the data on street traffic from prospective new locations to determine whether they’ll provide the same amount of foot number of customers as the other stores.
This could be the possibility of opening your new office in a strip mall or the city centre. A decision that is sure to affect for a long time the bottom line of your business.
The Benefits In The Use Of People Counter Solutions In Manufacturing
Due to the coronavirus pandemic, the production sector, as well as other industries, has been severely affected. This includes chemical and manufacturing plants, food processing factories, warehouses, distribution centres, warehouses, ports, and distribution centres.
Following safety guidelines has allowed the industry to continue to function during the crisis, but only a handful of factories have been able to run their businesses completely.
Apart from the basic measures to ensure safety, such as frequent cleaning, wearing facial coverings as well as maintaining social distancing and better ventilation There are many important steps to be aware of when operating factories or warehouses that can make workers more protected during coronavirus.
Utilise personal Protective Equipment (PPE) only in situations that are appropriate. If you are attempting to reduce the risk of coronavirus using additional PPE in addition to what you typically wear isn’t helpful in the majority of situations.
Workspaces should be set up to keep staff separated. You could consider using barriers between workstations or create side-to-side or back-to-back working.
Inbound and outbound products. Reduce the frequency of deliveries and employ the same personnel to load handle when more than one person is required.
The need to create a secure and humane workplace and increase productivity without jeopardising workers’ safety and health is now a top priority for both factory and manufacturing managers.