Pubs, breweries, and bars are places where people can unwind and have some fun. While listening to great music, eating a tasty meal, and savoring amazing cocktails, people can relax at bars with their friends and family. A bar’s menu is a way to upsell itself. To create a bar menu, it is important to understand who you are serving, to whom, and how.
The key to creating a perfect bar menu is to understand customer behavior and create signature drinks that appeal to their tastes. Although it might seem difficult to understand when to sell classics and when to serve your own specialties, it is not impossible. Stay tuned to see how you can update or create a new menu for your bar!
These 6 Tips Will Help You Make an Amazing Bar Menu
One of the two points of interaction in any bar is the menu; the other is the staff. It is possible to increase the overall performance and sales of a bar with a well-designed menu and well-trained staff.
1. Understand Your Customers’ Needs
The consumer will have a significant impact on the kind of liquor and cocktails you can serve. The demographics of your clients, their spending power, the environment where your bar is located, the food, the bar’s concept, etc., are all interrelated factors. A more affluent clientele with a preference for expensive liquor and sophisticated cocktails is more likely to frequent a bar in the city’s most desirable location.
Serving a group of college students who might not have the money to splurge causes these things to change. The bar menu may change as a result of these different factors. It is pointless to purchase and store expensive liquor if it does not sell. However, ensure that you experiment and surprise your customers.
If you want to open a bar, start by offering drinks to your loved ones, get their feedback, and then improvise. With this, you would be able to learn the skill of placing the correct drink at the suitable customer’s table just via observation!
2. Make a Multiple Bar Menu
There is a trick to increasing food and drink sales. Make two distinct menus: one for food and one for cocktails. By doing this, you would be able to promote your drink menu more during the slow times. You can promote food menus to boost food sales during happy hours if your bar hosts events. The space provided by two independent menus allows for both the menu and avoids binding into a single large one. Additionally, by providing two distinct menus, you lessen the possibility of confusing and overpowering your clients.
This approach can be used in cafés that provide food and beverages in addition to bars and breweries.
The bar can experiment and offer diversity by coming up with different menus. The head chef and bartenders can then collaborate to create menus that are diverse and complementary to one another. The next step would therefore be to train your team to help the clients choose the best mixers for their cocktails!
3. Mention the Ingredients
Your client should be aware of the beverage they are consuming. The bar menu’s one-liner descriptions of cocktails can significantly boost sales. This is due to the customer’s complete freedom to select the beverages they desire. Writing descriptions lessens the workload on your team because they don’t have to spend time educating customers about the ingredients. They can then concentrate on providing customers with better service.
Customers can easily modify their drinks using your menu if they want to remove or add certain ingredients. Additionally, you can take advantage of this opportunity to write a brief and original one-line summary of your cocktails! Mentioning ingredients is especially useful if you intend to experiment and provide your own trademark beverages.
4. Invent Your Own Names on Bar Menu
Upselling existing or newly produced cocktail recipes is the main goal of developing a bar menu. All bars sell traditional drinks including pina Coladas, margaritas, bloody marys, mojitos, and manhattans, among others. However, they frequently add their own twist to it or prefer to turn it into a new drink. When there is so much innovation involved, the drink merits a unique name.
Curiosity is sparked by giving drinks distinctive names. If you can arouse enough interest and provide a compelling enough description with mouthwatering flavors, your buyers will try it even if it is more expensive.
5. Include Images and Colours
As a follow-up to the previous point, giving your drinks visuals makes them more appealing. Bartenders enjoy experimenting with a variety of colors in addition to flavors, liqueurs, and additives. The cocktail will look gorgeous on Instagram after everything is in its proper place. You can not only engage clients in the bar by curating an image- and color-rich menu, but you can also draw in more customers online. An excellent first step in branding is a diverse menu design. Moreover, if you are not sure how to create these beautiful menus, you can take the help of a bar menu template that is easy and quick to edit.
When your clients begin posting photos of their drinks to Instagram and tagging your business, it is organic marketing at its finest! You can interact with your potential consumers by using their following. Over time, you would have developed your own network of clients on social media, and you could then directly market to them! Building up this crowd, though, takes time and effort. So continue using Instagram!
6. Concentrate on Quality
Your brand and standards will be reflected in the quality of the paper or other material you use for your bar menu. The low-quality or inexpensive paper would rip easily, lose value more quickly, and consequently reflect poorly on your clients. However, selecting upscale materials would place your pub among the best in the city. Additionally, you may always switch to QR codes if you choose to later upgrade.
These are the main elements that must be taken into account before designing the ideal bar menu. Bar menus are always evolving to meet the demands of customers and reflect market trends. However, maintaining an intriguing menu and industry-leading service is always helpful in gaining repeat business.