The Web has changed dramatically over the years. Web 1.0, which debuted in 1995, featured static webpages, early versions of email, and little user interaction.
Web 2.0 debuted in 2005 alongside interactive websites, a global audience, and the introduction of social media. We currently always use this version. Web 3.0 is expected to arrive in 2022 or within the next five years, bringing a number of improvements.
This article will discuss the effects of Web 3.0 on e-commerce.
The impact of Web 3.0 on e-commerce
The Internet Will Expand
The Web will eventually become an open-source network, affecting websites, particularly e-commerce sites. As a result, all users will be able to view the source code, make helpful changes, and contribute to the development of an open community. As a result, the user, vendor, and customer community can be more diverse and inventive.
Semantics Will Improve the User Experience
Web 3.0 is also known as the Semantic Web. This will be the fact that it employs AI and machine learning to provide users with a more beneficial experience. Because of these technologies, users will see more relevant content. Furthermore, it will allow online merchants to target the right audience with their content and fill their sales pipelines with the right types of customers.
Greater Asset Ownership Will Take Place
Online retailers will soon be able to claim ownership of critical resources in their operations. These resources include images, movies, reviews, and other types of content. These may currently be available through Shopify or another e-commerce platform. However, with web3 shopping website development, vendors will gain control of these assets and complete ownership of their online storefront.
Loyalty Programs Will Be More Individualized
Loyalty programs can be used by any e-commerce company to increase referrals and repeat business. Because of the blockchain capabilities brought to the sector by Web 3.0, these applications will be automated while also personalized for each user. The system will determine how to customize these services based on the user’s purchasing history and preferences.
Transactional Security Will Improve
Blockchain technology is fundamentally more secure than the mechanisms currently used by the majority of platforms. Online shoppers leave a lot of personal information behind, and any of it could be hacked at any time. Using blockchain, this information is significantly more secure. This allows retailers to safeguard their customers’ identities at all times.
Greater Transparency Is on the Way
Blockchain technology improves transparency across the board. Customers will have more transparency from sellers, which will increase trust.
Suppliers and vendors will also communicate more openly with sellers, strengthening their professional relationships. Warranties are one area that will benefit greatly from transparency. Suppliers, merchants, and customers will all have access to the specific items covered by the brand’s warranty terms, reducing the possibility of misunderstandings.
Web 3.0 Will Include Voice Assistants and AR/VR Technologies
Other technologies, such as AI and machine learning, will improve the user experience. Virtual reality, augmented reality, and voice assistants are examples of these. These technologies have made it easier for customers to find what they’re looking for and make purchases.
They also improve the enjoyment of online shopping and allow customers to engage with brands more deeply. One method by which we have already noticed this evolution is the introduction of the Metaverse. Brands are already competing for the right to sell their products online in the Metaverse.
Product Suggestions Will Be More Individualized
One of the advantages of doing business with Amazon is the related items function, which suggests related products that a client might be interested in. More e-commerce sites that take advantage of Web 3.0’s capabilities will be able to increase cross-selling opportunities and convert new visitors into loyal repeat customers.
These recommendations will be highly tailored based on a customer’s purchasing history and interests, similar to how blockchain will customize loyalty programs. After purchasing a few items that are highly recommended and work well, the buyer will feel a connection to the brand and develop trust. They will continue to make additional purchases from you as their trust in your company grows.
What comes next?
There are a lot of things to process at first. However, there are a few things online store owners can do to prepare for Web 3.0:
Discover the most recent technologies. Spend time learning about new technologies such as blockchain, augmented reality, virtual reality, and machine learning.
Teach your employees how to use these technologies. Begin learning how to use these technologies once you understand how they work and how they can help you. Make sure to train your employees on how to use them, so they don’t need to contact you all the time.
Consider a multi-channel strategy. Consider the channels that are now available to you, such as social media and video, and combine them with new technology. This allows you to diversify your strategy and stop relying on a single piece of technology.
As a result of Web 3.0, the e-commerce industry is undergoing significant change. Customers will benefit from a more streamlined, personalized, secure, and transparent purchasing experience as a result of the use of blockchain and other technologies. Furthermore, e-commerce sellers will benefit from greater transparency with their suppliers and other business partners.
Furthermore, rather than the platforms, they will be the true owners of their media and other assets. Buyers, dealers, and suppliers all benefit from the use of blockchain. To reap these benefits, e-commerce businesses should educate their employees on new technologies and how to use them before incorporating them into their current strategies and channels.